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Research papers

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Robert De Hoog, Alfred E. Bronner
June 15, 1984
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Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/computer-assisted-decision-making


Research papers

Online databases and videotex access

The paper describes roughly the activities of the Commission of the European Community in the area of Videotex and highlights especially the European situation with regard to Videotex access to existing databases. Finally it gives a summary of the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Roland Haber
January 25, 1984
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Citation

Haber, R. (1984a, January 25). Online databases and videotex access. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/online-databases-and-videotex-access


Research papers

Micro networks

The developments in micro networks have already begun to have an effect on the communication of information between the pharmaceutical industry and the medical profession. However the links between the different groups of the medical profession e.g....

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Hilary Thomas, Alan J. Bowditch
January 25, 1984
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Citation

Thomas and Bowditch (1984a, January 25). Micro networks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/micro-networks


Research papers

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Elio Pennisi, Giancarlo Ibba
January 25, 1984
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Citation

Pennisi and Ibba (1984a, January 25). Statistical and individual data bases supporting MMIS . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/statistical-and-individual-data-bases-supporting-mmis-


Research papers

Process from research to information business

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Leila Lotti, Markku Takanen
January 25, 1984
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Citation

Lotti and Takanen (1984a, January 25). Process from research to information business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/process-from-research-to-information-business


Research papers

Information system

Those who have been keeping up-to-date with developments in information science and technology, and have access to the enormously expanded volume of information now available, can be forgiven for wishing sometimes that they knew the spell which would...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Andrew Robert McIntosh
January 25, 1984
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Citation

McIntosh, A. R. (1984a, January 25). Information system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/information-system


Research papers

Running an in-house system

The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
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Citation

Sully, R. M. (1981a, September 01). Running an in-house system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/running-an-in-house-system


Research papers

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire©. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/video-questionnaire--2125


Research papers

Video Questionnaire© (French)

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire© (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/video-questionnaire-french--2126